Goodwill Industries South Florida

Miami-based fashion stylists, Angeles Almuna, Claudia Zapata, Gabriela Medina, Gianfranco Berardinelli, and Alexa Homez joined UpCycle Project to craft unforgettable looks using only pieces found at Goodwill South Florida stores, elegantly showcased during the 2019 gala.

This creative activation created momentum in-store and on social media, with more than +1 million impressions to help cross-promote the “Craft Your Look” initiative and spread Goodwill's mission of employing people with disabilities.